When people think of SEO writing, they often picture someone typing away with a list of keywords in hand. But real SEO success? It starts much earlier.
Before I write a single line of content, I ask:
What’s the search intent behind this keyword?
Who’s reading this—and where are they in the funnel?
What do the top-ranking pages miss that I can offer better?
This discovery phase is where most content falls short. Too many blogs are built to please algorithms, not humans. The result? High bounce rates, low engagement, and traffic that never converts.
That’s why I treat content briefs like blueprints. I dig into competitor gaps, identify long-tail variations, and map out a clear content structure based on real user behaviour.
Only then does the writing begin. And that’s when things flow faster, sound better, and rank higher.
The takeaway?
If your blog post isn’t backed by strategy, it’s just another voice in the noise. But when you pair SEO with strong storytelling and structure, you don’t just rank—you connect.
Want content that works before it even goes live?
Let’s chat.
Binny Agarwal 